By the integration of game elements and psychology in a non-game context we engage and motivate users toachieve specific goals and create:

Meaningful Entertainment


Social Impact Apps’ focus is on Social Impact Entertainment. Our goal is to reach a modern target audience, including the hard to reach millennials. We are committed to drive innovation and enable progress to have a positive impact on our society.


    “One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors.”



    “We do not inherit the earth from our ancestors, we borrow it from our children.”

    -Native American Proverb


    “Poverty is not an accident. Like slavery and apartheid, it is man made and can be removed by the actions of human beings.”

    Nelson Mandela


    “The only real prison is fear,and the only real freedom is freedom from fear.”

    Aung San Suu Kyi


    “Education is the most powerful weapon which you can use to change the world.”

    Nelson Mandela

“The World is changing, becoming more transparent... Therefore we have a better view on what’s going wrong. We need to turn our entertainment content into actionable-content and help a changing world change!”

Stephanus Vermeulen

Mr. Vermeulen served as an advisor to the presidential review board, for the President Obama administration.



a dynamic and compelling call to Action!

Social Impact Apps offers technology that enables Brands to use their Corporate Social Responsibility to create Social Impact! Our Mobile Platform is called Actionbound Marketing; a dynamic and compelling call to Action!

Our goal is to create and distribute tools for brands to deal with the digital disruption and the changing behavior of their clients. The new consumer is driven by engagement and action rather then static info.

Therefore we created ACTIONBOUND Marketing, an inexpensive toolbox based upon "Game Thinking" that enables a brand to engage and bind its customers as well as retrieve their valuable, unique user data. This is how it looks: A little button or icon can be placed on top of an existing website or App. It engages visitors and directs them to a web and App environment full of exciting challenges, games information and rewards, all controllable by an easy to use content management system. (No need for an IT team to run the platform)



The customer journey has changed… The New Consumer needs to be engaged, wants social approval and seeks acknowledgement.

Who are these new consumers?

1) Millennials have overtaken the Baby Boomers as the largest living generation. By 2020 they will make up 1/3 of the population. Millennials define themselves through Social Media and are eager to share relevant content.

2) Millennial Mindset Consumers are not per se Millennials, but their behavior is based on consumer trends inspired by Millennials. Everyone has a smartphone and many people today watch Netflix, use UBER and Airbnb.





Stephanus Vermeulen
Founder/CEO (Global)

Entrepreneur, 26 years creative management experience in advertising (Coca Cola, Heineken, Amstel Beer, CMG, ING, Philips, etc.) and entertainment (Dreamworks, Paramount, Sony, Warner, MTV, FOX, HBO etc). Stephanus was Art Director of President Bill Clinton’s Euro Tour in ‘97, Advisory board President Obama administration in 2010. Original member “Ready for Hillary” Movement 2014/2015


Bulent Candan
CMO (Global)

Mr Candan worked with (inter) national large accounts such as KPN, Ikea, Ahold, Adidas, Vattenval, AS Watson. Mr Candan is a people manager strongly customer focused and a coach with a keen eye for human values. His goal is making life easier by creating engagement and Customer Loyalty through combining innovative technologies in the Online, Offline and virtual world.


Tim Cusack
CFO (Global)

20 years experience as business owner, specialized in accounting, tax and business advisory. Oxford, UK, B.A. (Honours) Business Studies. Edinburgh, UK, Master of Business Administration. NL, Masters in Fiscal Economics. Certified Global Management Accountant, USA/UK. Fellow, Chartered Institute Management Accountants, UK.

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Marty Kaplan
Sr. Advisor (San Francisco, USA)

Former Exec. VP ATT, Board member; JDS Uniphase – JDSU (Chairman 2000-2012) Superconducter Technologies – STI (Chairman) Sentinels of Freedom (Non-Profit) Prior Boards: Three Public (Tekelec, Redback Networks, Conductus) Five Private (BeVocal, Bellcore, Entrisphere, Axtelis, Pedestal)


Hugo Hanselmann
Marketing and Strategy Advisor (Brussels, Belgium)

Former Global Director Digital Connections Anheuser Bush InBev. Marketing, digital marketing, digital business models, sales, business development and business transformation. Established several business entities around the globe. Strategy definition and implementation on business, corporate and functional level.



Social Impact Apps Inc. was founded by Stephanus Vermeulen (CEO). During his time serving the Presidential Rank Review Board of President Obama, Mr. Vermeulen noted that the Obama Administration was initiating a lot of innovating educational programs to help the country change.

What got Stephanus invited as an advisor in the first place has everything to do with his vision about Millennial and mobile behavior.

Social Impact Apps’ focus is on Social Impact Marketing and Entertainment Our goal is to reach a modern target audience, including the hard to reach millennials. We are committed to drive innovation and enable progress to have a positive impact on our society.